Level up your exposure.

Become a GLOWCON partner to get more leads + customers! Get your brand in front of thousands of ideal customers in our local community (and beyond) without exhausting your efforts or your current audience. 

✦ GLOWcon ✦

A full-day, all-female conference in Pinehurst, NC meant to help women from all walks of life deepen the connections they have with themselves AND others. A day for forming friendships that last, prioritizing self-care, and pursuing passions. We anticipate 200 women will attend this event!

Thursday, March 20, 2025 at The Fair Barn

✦ Our Audience ✦

  • Just for women. There are a lot of programs out there for everyone but this one has been created specifically for the women of Moore County who are eager to build their connections and their confidence in a safe space together.

  • For ALL women. The Small Town Social® welcomes women from ALL walks of life throughout Moore County, statewide, and beyond. This event supports all women, not just moms, military spouses, or business owners.

  • Ages vary. This event is 21+. A wide range of ages will attend between 28-58yrs. Women in their 70s and 80s love our events too! The brand’s core demographic is women aged 35-65.

  • More than Moore. This event supports the women in our local community but attracts women from as far as Raleigh, Charlotte, Fayetteville, Raeford, Cary, Durham, and even Virginia, Vermont, and New York! All are welcome. We have many guests who travel hours to attend our events.

✦ Benefits of Partnering ✦

This event is specifically designed to attract and serve a very niche audience of local women across Moore County and surrounding areas. If you’re a local business owner then this event is the easiest way to get in front of new shoppers, attract more foot traffic, grow your customer-base and following. This event provides an incredibly rare and unique opportunity to speak directly with local ladies at scale and those who historically make 90% of the purchasing decisions for their family. This is not like your average virtual event that only touches a handful of random social media followers. This is a strategically facilitated event hosted by an already successful and fast-growing company that supports over 2,000 women (and counting!) throughout the state.

Ideal audience.

There are so many unique opportunities during an event of this nature. Guests come eager to learn and are inspired to deepen every connection they make. Even once the day is wrapped, event attendees become active, warm leads who want MORE, especially from the amazing local brands that made it so worth their time.

Warm leads.

We’ve done our job to attract your ideal local customer to this event + present you with warm leads. Instead of paying for ads that publish to a cold audience or an array of random followers, stay in front of a niche group of locals who are already interested. Being a sponsor makes it easy for you to convert those warm leads into customers ASAP without having to continually empty your pockets or hunt them down on your own or on the internet.

Easy for you.

During personal development events, guests are often ready to take action on-site. They’re no longer in the exploratory phase. They’ve invested in attending, they’re inspired and excited to take the next step. My events are known to excite attendees in a way that keeps them wanting more from those they know, like and trust, especially fellow locals.

Eager to buy.

✦ Key Exposure Metrics ✦

The Small Town Social® hosted its first GLOWcon event in March 2024 and welcomed over 120 guests, some from as far as New York, Vermont, and Pennsylvania. The group grew exponentially following GLOWcon and with the launch of its VIP membership community, POWERHOUSE.

Now, in its 6th year of operation, The Small Town Social® currently supports thousands of women across North Carolina and beyond. In Fall/Winter of 2024, The Small Town Social will be expanding it’s offerings to the Wake/Raleigh/Durham/Cary area for even more women to experience and enjoy.

The following are the business’s key audience metrics as of July 2024. These numbers continue to grow every day thanks to the group’s organic rise in popularity due to monthly socials, workshops, local word of mouth, and GLOWcon!

  • 120+ Guests On-Site at GLOWcon 2024

  • 150-200 Anticipated Guests On-Site at GLOWcon 2025

  • 1,600+ Group Members

  • 5,000+ Cross Platform Social Media Followers

  • 5,500 Weekly Instagram Impressions

  • 293% Increase in Follower and Non-Follower Activity

  • 2,500+ Total Email Subscribers

  • 100+ New Subscribers Per Month

  • 51% Email Open Rate

  • Multiple Invited News Media Across NC

  • Planned expansion to Raleigh metropolitan area in Fall/Winter 2025

  • Additional exposure to Liz’s growing audience of over 2,000 with her life coaching business and the chance to be part of the buzz around her new book

Love from Show Partners

  • "I loved partnering with The Small Town Social! The women that attended and sponsored the event were all there to lift each other up and provide a support network. I cannot wait to see what is in store next for this amazing group of women."

    Samantha, Built Babe Fitness

  • "As a sponsor for GLOWcon, I was blown away at the level of organization Liz had for us. I have never worked on a project that was so thought through in every aspect. Liz did a stellar job in the planning, communication, and execution of the event! I look forward to working with her again!"

    Angela, Karma Spa Lounge + Beauty Bar

  • "As a female-owned local business that primarily employs women, we knew that GlowCon was a great fit - empowering women and supporting women is our jam! Liz was very organized and easy to work with, and we enjoyed meeting face-to-face with local women in our community at GLOWCon."

    Krissy, Be Our Guest Travel Company

  • "I had a great experience being a sponsor for GLOWcon. The onboarding process was easy. Liz provided support leading up to the event to ensure the sponsors were prepared and that we all would have a successful day."

    Kristen, Southern Pines Massage

  • "The skin care team from Pinehurst Surgical Plastics and Facial Plastics Surgery enjoyed being a sponsor of GlOWcon so much! We were able to share information about our services and love of all things skin care as well as spend the day meeting lots of awesome women in Moore County. 10/10!"

    Jenni, Pinehurst Surgical Clinic

  • "Working with you (Liz) was great! I love that you made me feel included in the event with the meeting beforehand even though I wasn't able to attend on event day."

    Jess, Cookies by Jay

  • "GLOWcon was a wonderful experience and a great opportunity to showcase my new small business. In addition to getting product in front of attendees I am working on a collaboration with one of the other sponsors. Great group of people! I walked away feeling more connected to the community I live in."

    Lisa, Village Soapsmith

  • "I met so many great ladies at GLOWcon! Being a sponsor was a wonderful way to introduce my business."

    Karen, Karen Griffith Styling

✦ PARTNERSHIP OPPS ✦

Inspired by incredibly gifted women, our sponsorship opportunities are designed to help you do what they do: STAND OUT. Elevate your exposure during the event by becoming an event partner. If you don’t see an opportunity that feels like a fit, but you’d still like to sponsor in some capacity, please contact us to discuss!

Previous partners include industries that serve women, such as: health and wellness, nutrition, self-care, skin-care, personal styling, tailoring, clothing, handbags, gardening, reading, travel, salons, jewelry.

✦ Mena ✦

CLAIMED

Diamond Partner — All the things
ONE SLOT AVAILABLE: $2,500

**EXPOSURE VALUE: $10,000**
SPONSOR PAYS ONLY: $2,500

  • Two (2) complimentary event tickets for primary sponsor

  • Two (2) discounted bring-a-friend/colleague event tickets at the early bird rate

  • Industry exclusivity

  • Access to GLOWcon guest list

  • Direct-to-consumer day-of exposure in key target market 

  • A 5-10 minute educational speaking slot during the event, if desired 

  • A seat on the event’s speaking panel during the event, if desired

  • Singled out logo & stage shoutouts throughout the event

  • Dedicated table for the full day to promote brand/products/etc. with a promotional offer/discount EXCLUSIVE to GLOWcon guests at your table

  • One unique promotional marketing handout to be set at all guest tables   

  • One unique promotional marketing insert to be included in all swag bags (and any other gifts you’d like to include). Estimated quantity: 200

  • Name recognition on-site (BYO decor / signage / product sampling)

  • Prominent company name and logo displayed in marketing and promotional materials for the event (digital and print)

  • Emphasized and enlarged, singled out brand name listing on the event sales page/website in two locations, with hyperlink, for the duration of partnership

  • Three (3) dedicated communications via email to my accumulated audience of over 2,500+ subscribers 

  • Featured footer ad on all email messages regarding event

  • Five (5) dedicated communications via social to my accumulated audience of over 5,000+ followers across all platforms including Instagram feed post, Instagram Stories, Instagram Reels, Facebook and TikTok.

  • Brand inclusion in official show press release (and possible name recognition in featured press stories and introductions to any attending news media)

  • Consistent direct-to-consumer exposure to my accumulated audience of over 5,000 local women in your core demographic

  • Access to a pre-show marketing meeting with the event host, Liz Fleming

  • Multiple email communications with brand mention in the six months leading up to the event

  • Post show brand exposure email communications

✦ Oprah ✦

2 SLOTS LEFT

Platinum Partner — Display Table
5 SLOTS AVAILABLE: $600

**EXPOSURE VALUE: $5,000**
SPONSOR PAYS ONLY: $600

  • One (1) complimentary event ticket for primary partner

  • One (1) discounted event ticket (for an employee or friend to help you) at the early bird rate

  • Industry exclusivity

  • One (1) dedicated table for full day to promote brand/products/etc. (table, two chairs and table cloth will be provided)

  • One (1) pre-approved coupon, code, or card at table with a promotional offer/discount EXCLUSIVE to GLOW guests.

  • One (1) promotional marketing insert included in all swag bags (can be the same as the table offer). Estimated quantity: 200

  • Access to GLOWcon guest list

  • Brand recognition on-site (BYO decor / signage / product sampling)

  • Prominent company name and logo displayed in marketing and promotional materials for the event (digital and print)

  • Grouped sponsor stage shoutout via slide

  • Direct-to-consumer day-of exposure in key target market 

  • Three (3) dedicated communications via social to my accumulated audience of over 5,000+ followers across all platforms

  • 2-3 sentence feature in one (1) email sent out to event attendees during event registration to my accumulated audience of over 5,000

  • Emphasized brand name listing on the event sales page/website for the duration of partnership

  • Multiple email communications with brand mention in the six months leading up to the event

  • Post show brand exposure email communications

  • Dedicated table circulation time which will allow for you to engage with guests as well as enjoy the event yourself. There will be a break for you to get lunch.

  • Access to a pre-show marketing meeting with the event host, Liz Fleming

___________________________________

** If you select this package, you are not expected to sit at your table for the duration of the 7-hour event (9AM-4PM). There will be designated table time scheduled into the day so you can enjoy the day participating as a guest AND benefit as a partner / capitalize on show foot traffic simultaneously. **

✦ Beyoncé ✦

CLAIMED

Gold Partner — Gift Basket
3 SLOTS AVAILABLE: $100 DEPOSIT + $400 MINIMUM VALUE GIFT BASKET

**EXPOSURE VALUE: $3,000**
SPONSOR PAYS ONLY: $100 (refundable)

  • One (1) discounted event ticket for primary partner at the early bird rate

  • One (1) donated gift basket on behalf of your business for giveaway/raffle throughout the day with a minimum retail value of $400

  • Industry exclusivity

  • One (1) pre-approved coupon, code, or card with a promotional offer/discount EXCLUSIVE to GLOW guests to be included in all swag bags. Estimated quantity: 200

  • One (1) promotional marketing handout to include at the table with your gift basket for guests to take as they pass by

  • Direct product placement and day-of exposure in key target market

  • Grouped sponsor stage shoutout via slide

  • Grouped mentions in digital and print marketing materials

  • Two (2) social media shoutouts via Instagram Story with link and tag

  • Brand name listing on the event sales page/website for the duration of partnership

  • Access to a pre-show marketing meeting with the event host, Liz Fleming

  • Access to GLOWcon guest list

  • Multiple email communications with brand mention in the six months leading up to the event

  • Post show brand exposure email communications

✦ Alanis ✦

2 SLOTS LEFT

Silver Partner — Swag Bag Gift
5 SLOTS AVAILABLE: $100 deposit + $8/product donation

**EXPOSURE VALUE: $5,000**
SPONSOR PAYS ONLY: $100 (refundable)

  • One (1) discounted event ticket for primary partner at the early bird rate

  • One (1) pre-approved wellness / self-care product for women included in all swag bags (product must be at least a $8 per product value and you must be able to contribute 200 of said product. Any unused or unopened products will be returned once we have a final headcount. Product must be relevant to GLOWcon theme and guests (health/wellness/self-care/beauty)).

  • One (1) pre-approved coupon, code, or card with a promotional offer/discount EXCLUSIVE to GLOWcon guests included in all swag bags (along with your product). Estimated quantity: 200

  • Industry exclusivity

  • Direct product placement and day-of exposure in key target market

  • Grouped sponsor stage mention via slide

  • Grouped mentions in digital and print marketing materials

  • Two (2) social media shoutouts via Instagram Story feature with link and tag

  • Brand name listing on the event sales page/website for the duration of partnership

  • Access to GLOWcon guest list for follow up

  • Access to a pre-show marketing meeting with the event host, Liz Fleming

  • Multiple email communications with brand mention in the six months leading up to the event

  • Post show brand exposure email communications

✦ Taylor ✦

Bronze Partner — Swag Bag Promo
10 SLOTS AVAILABLE: $300

**EXPOSURE VALUE: $2,000**
SPONSOR PAYS ONLY: $300

4 SLOTS LEFT

  • One (1) discounted event ticket for primary partner at the early bird rate

  • One (1) pre–approved coupon, code, or card with a promotional offer/discount EXCLUSIVE to GLOWcon guests included in all swag bags. Estimated quantity: 200

  • Direct day-of exposure

  • Grouped sponsor stage mention via slide

  • Grouped mentions in digital and print marketing materials

  • Grouped social media shoutout via Instagram Story feature with tag

  • Brand name listing on the event sales page/website for the duration of partnership

  • Access to GLOWcon guest list for follow up

  • Access to a pre-show marketing meeting with the event host, Liz Fleming

  • Multiple email communications with brand mention in the six months leading up to the event

  • Post show brand exposure email communications

✦ PARTNER FAQS ✦

  • Email us using the contact form below and we'll be in touch. Thank you for your interest!

  • We are interested in partnering with diverse individuals and businesses that are female-owned/operated and primarily cater to women and women’s health/wellness/beauty as our event revolves around self-care and personal development for women. We give priority to North Carolina and BIPOC owned businesses.

  • Yes! This year's event is structured a bit differently. We are excited to add a speaking panel to our lineup of activities for the day. This year's panel theme is focused on connecting with confidence in all that you do. Panelists are invite-only but, if this sounds like something you're interested in being a part of, please contact us and we will see if there's a fit!

  • Vendors (decor, production, food/bev, etc.) have already been selected. However, if you’re still interested in being a part of this day as a vendor, please email us (hello@thesmalltownsocial.com) ASAP and we’ll see if there's a fit! This is an alcohol and smoke-free event.

  • Cool! Please email us with any questions at hello@thesmalltownsocial.com. Provide your name, business, business website, social handles, why you want to be a partner and list out any and all questions in bullet format so we can get back to you as soon as possible.

✦ PAST SHOW PARTNERS ✦

Karma Spa & Beauty Bar

Karen Griffith Styling

Pinehurst Surgical Clinic

Be Our Guest Travel Co.

R.Riveter

Hazel & Grace

Built Babe Fitness

Earthbound Therapeutics

Everything Pines Partners

The She Shed Collective

Blue Water Beauty

Southern Pines Massage

Hairston Home Loans

Caitlin Briggs Somatic Therapy

Meghan Barnard Yoga

Crystals and Timber

Sandhills Nanny Co.

Southern Pines Floral Haus

Cookies by Jay

Village Soapsmith

Mary Stone Music

Ward Productions

Story Focused Media

Lolly’s Lens Photography

Interested?

Submit this form + we’ll be in touch!

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